Wes Craven is the president and publisher of Pro-Ad Media, a niche magazine company based out of Lakeland, Florida. A Lakeland native, Wes lives with his wife, Liz, where they raised two daughters. Wes enjoys the outdoors, tennis and pretty much anything where competition is involved. After graduating from Florida State University, Wes worked for a large retailer where he soon realized he would have no family time. Making a career change fell on the heels of his ailing grandmother who was stricken with the end stages of Alzheimer's. From this terrible disease, Wes created the ElderCare Guide to help families with care issues for aging loved ones.