Wes and Liz Craven, founders of Sage Aging ElderCare Guide

How it All Began

Thirty years ago, we embarked on a journey that transformed our personal caregiving experience into a
lifeline for families navigating eldercare.

The Sage Aging ElderCare Guide, inspired by our quest to find the best care for Wes’ grandmother, Mabel, living with Alzheimer’s, has grown into much more than just a guide; it’s become a community of support, understanding, and shared experiences.

Our story began not with a business plan, but with a family’s love and the challenges that come with caring for someone dear. This personal connection to families who use our guide & website has been the heart of Sage Aging.

How We’ve Evolved

From the early days as a simple senior newspaper to the comprehensive guide it is today, our evolution has been, and still is, driven by the real needs and feedback of families just like ours.

This website, an extension of our commitment, blossomed into a haven where families can find not only resources but also a sense of belonging.

Through our blog, the Sage Aging Podcast, and a library of free, downloadable tools like checklists and worksheets, we’ve strived to make the caregiving journey a bit more navigable and a lot less isolating.

Reflecting on these 30 years, it’s the personal stories, the heartfelt thank you’s, and the knowledge that we’ve been able to ease the burden of caregiving, even if just a little, that mean the most to us.

desktop with a variety of digital devices and a woman's hands using a tablet
Sticky note says 
What's next? with 3 hearts drawn on it.

Supporting Family Caregivers Everywhere

While our printed resource guide is focused on Central Florida, our mission has grown far beyond our local roots.

For over 12 years, we were family caregivers multiple times for several of our parents. Those personal experiences, combined with more than 32 years of publishing senior resources, inspired us to create tools that support all caregivers, no matter where they live.

Now, we will offer digital resources like the Family Caregiver Quickstart Bundle and the Family Caregiver Quick Start Guide to help caregivers feel more prepared, less alone, and more supported, wherever they are in their journey.

While we’re putting the finishing touches on our full Family Caregiver Bundle, you can get started today with our Family Caregiver Quick Start Guide. It’s free to download and filled with helpful tips and tools to support you right away.
Click here to get your free guide.

With heartfelt thanks,
Liz and Wes Craven