Wes and Liz Craven, founders of Sage Aging ElderCare Guide

How it All Began

Thirty years ago, we embarked on a journey that transformed our personal caregiving experience into a
lifeline for families navigating eldercare.

The Sage Aging ElderCare Guide, inspired by our quest to find the best care for Wes’ grandmother, Mabel, living with Alzheimer’s, has grown into much more than just a guide; it’s become a community of support, understanding, and shared experiences.

Our story began not with a business plan, but with a family’s love and the challenges that come with caring for someone dear. This personal connection to families who use our guide & website has been the heart of Sage Aging.

How We’ve Evolved

From the early days as a simple senior newspaper to the comprehensive guide it is today, our evolution has been, and still is, driven by the real needs and feedback of families just like ours.

This website, an extension of our commitment, blossomed into a haven where families can find not only resources but also a sense of belonging.

Through our blog, the Sage Aging Podcast, and a library of free, downloadable tools like checklists and worksheets, we’ve strived to make the caregiving journey a bit more navigable and a lot less isolating.

Reflecting on these 30 years, it’s the personal stories, the heartfelt thank you’s, and the knowledge that we’ve been able to ease the burden of caregiving, even if just a little, that mean the most to us.

desktop with a variety of digital devices and a woman's hands using a tablet
Sticky note says 
What's next? with 3 hearts drawn on it.

Looking Forward

The Sage Aging ElderCare Guide is more than a collection of resources – it’s a testament to the power of shared experiences and the strength found in community.

As our community grows, so does our range of resources tailored just for you. You can look forward to even more helpful articles, engaging podcast episodes, practical tools, and easy-to-use checklists to support you in your caregiving role.

Plus, soon we’ll be introducing product reviews and recommendations, along with a convenient shop to find everything you need in one place. All of these are designed to make your caregiving journey smoother and more informed.

As we celebrate this significant milestone, we look forward to continuing our journey with you, our extended Sage Aging family. Here’s to the memories we’ve made, the challenges we’ve overcome, and the many more years of supporting and empowering caregivers and their loved ones.

With heartfelt thanks,
Liz and Wes Craven